The starting point for entering Germany and the EU — or taking a German company abroad. Getting in is the easy part; getting paid, staying compliant and building the local relationships is the work. This is the map of how it all fits together, with links to go deeper on each piece.
A marketing authorization, a CE mark, a company registration — these are entry tickets. What decides your revenue happens after: reimbursement, distribution, compliance and the relationships that payers, hospitals and partners expect.
That's true in both directions. For companies coming into Germany and the EU, the hard part is regulated market access. For German companies going abroad, it's reading someone else's regulated market — the same discipline, mirrored. These insights are organised around that reality.
Everyone talks about market entry. The work is market access.
Every topic below sits under one of three questions: how do you get in, how do you get paid and stay compliant, and what's the environment you'll operate in.
How to get in — structure, sector and the first moves.
How you get paid and stay compliant — the regulated life-sciences layer.
What you'll operate in — cost, structure and distribution.
The same access discipline works in reverse. We move foreign companies into Germany and the EU, and take German companies to markets abroad.
What changes when you cross into the German and EU market — by origin.
Reading someone else's regulated market — structure, registration and localisation.
Pick the situation closest to yours — each points to the few articles most worth your time.
Start with how entry differs by industry, then the structure and cost of setting up.
By industry → Life sciencesThe regulated layer decides your revenue — start at the Life Sciences hub, then AMNOG or DiGA.
Life Sciences hub → Going abroadSee how a regulated market abroad really works — India and Saudi Arabia, structure and access.
Outbound corridors →When you're ready to turn these questions into a plan for your product, a short session is the fastest way in — in either direction.
Book a Market Access Session →