Life Sciences  /  Medtech & Diagnostics
Medtech & Diagnostics in Germany

A CE mark lets you sell. It doesn't get you paid.

Reimbursement is a separate process — and in Germany it works differently in the hospital than in the clinic. That gap is where most foreign medtech entries stall, and it's the part we handle.

Authorization vs access

Legal to sell, and still not paid for

Germany is the largest medical-technology market in Europe and, for most manufacturers, the entry point to the EU.

But a device can be fully legal to place on the market and still have no reimbursement code — which means no hospital will use it and no statutory insurer will cover it. The strategy that matters is not “how do we get CE-marked.” It's “in which setting do we get paid, under which mechanism, and what evidence does that require.”

In-vitro diagnostics follow a different regime (IVDR, not MDR) with its own classification and reimbursement logic. We treat devices and diagnostics as separate tracks — see the IVD section below — rather than blur them into one.

The real question

Not “can we place it on the market,” but which setting pays, under which mechanism, and with what evidence — decided before you build the cost base.

First: which regime are you in?

MDR and IVDR are not interchangeable

Your exact regime and class is the first decision — it determines the conformity route, evidence burden, timeline and cost downstream.

Medical devices

MDR

Regulation (EU) 2017/745

Risk-based conformity by class. Anything above the lowest class needs a Notified Body conformity assessment.

Class IIIaIIbIII
In-vitro diagnostics

IVDR

Regulation (EU) 2017/746

Reclassification pushed most diagnostics into classes that now require Notified Body involvement — a structural change that caught many manufacturers unprepared.

Class ABCD
The entry ticket

CE marking — and the Notified Body bottleneck

For anything above the lowest risk class, CE marking requires a conformity assessment by a Notified Body (Benannte Stelle). Capacity is scarce and queues are long.

The bottleneck

Securing a slot is now strategy

Under MDR and IVDR, Notified Body capacity is scarce and queues are long. Securing a slot and a realistic timeline is part of the plan, not an afterthought.

Our role, honestly

Coordination, not substitution

We don't act as your Notified Body or write your technical file. We make sure the regulatory path, the EC REP setup and the timeline are aligned to the commercial plan — so the CE work and the launch aren't two disconnected projects.

The real battle

Reimbursement, and it splits by setting

There is no single “German reimbursement.” It depends on where the device is used — and the two routes are genuinely different campaigns.

The entry ticket
CE mark — you may sell ...but nobody has to pay yet. The route now forks by care setting:
In the hospital · inpatient

DRG, and if not — NUB

Germany pays hospitals through DRGs (InEK). Fit an existing DRG and you're bundled into the case rate — which can work against a premium product. Don't fit, and the route is NUB: an annual application cycle, negotiated hospital by hospital.

DRGNUBOPSZE
Outpatient · ambulatory

The G-BA gate

Statutory outpatient care runs on “permitted only if approved” (Erlaubnisvorbehalt): a new method is not reimbursable until the G-BA positively assesses it and it enters the benefit catalogue (EBM). Evidence-heavy, slow — the single biggest barrier for outpatient-dependent devices.

G-BAEBM

Getting NUB status — and getting hospitals to actually apply for it — is a campaign, not a form. Choosing which setting to fight for first is the decision that most shapes a medtech launch.

In-vitro diagnostics (IVDR)

Diagnostics carry their own version of the same problem. Beyond IVDR conformity, reimbursement for lab and point-of-care tests runs through the outpatient EBM catalogue and, for hospitals, the DRG system — with companion diagnostics tied to the reimbursement status of the associated therapy.

The post-IVDR Notified Body shortage hits diagnostics especially hard. And the commercial buyers — laboratories, hospital labs, diagnostic chains — purchase differently from device buyers, so the access and distribution plan is genuinely separate.

Getting to the buyer

Hospital and channel access

German hospital procurement is committee-driven and slow. The second meeting is earned by trust, evidence and a credible local presence — not by a cold pitch from abroad.

Who decides

Committees, not a buyer

Purchasing groups (Einkaufsgemeinschaften), clinic chains (university hospitals, Helios, Asklepios, Sana, Vivantes), tenders, and long evaluation cycles where clinical champions, procurement and controlling all have a say.

How access runs

Distributors & key accounts

Access usually runs through specialist distributors or key-account relationships. The right channel differs for a device vs a diagnostic vs an equipment sale.

How trust forms

Pilots, then scale

Hospitals, labs and distributors commit gradually — a pilot or single department first, broader adoption later. Reliability, local contactability and evidence decide who scales.

Commercial model

Choosing how you go to market

Model
Best for
Trade-off
Specialist distributor
First entry; existing hospital / lab relationships
Fast access, lower fixed cost, less control
Key-account / co-marketing partner
Targeted access into clinic chains & tenders
Shared economics, shared control
Own German subsidiary (GmbH)
Long-term presence, portfolio, brand control
Full control, full cost — justified by volume
Interim local representation
Testing the market and managing partners first
A named local presence without a subsidiary first
How we work

What we own — and what we coordinate

A “we got them CE-marked” claim without a reimbursement-and-adoption story reads as thin to anyone who knows this market. Owning the access layer, and orchestrating the rest, is what counts.

We own
  • Reimbursement strategy — DRG / NUB vs G-BA / EBM, and which setting to fight for first
  • Health-economic positioning
  • Hospital and distributor identification and approach
  • NUB-campaign support
  • Local representation on the ground
We coordinate, not replace
  • The Notified Body process
  • MDR / IVDR technical documentation
  • The EC REP legal setup
  • Clinical or health-economic studies

Executed with specialist partners, kept aligned to the commercial goal and timeline — so nothing falls between the desks.

Start here · low risk

Germany Medtech Access Assessment

A focused working session plus a short written output — so you know the realistic reimbursement and access picture before committing budget.

Your exact regime & class (MDR / IVDR) and realistic CE timeline
The reimbursement route that fits — hospital vs outpatient — and which first
A hospital / distributor access plan
The right commercial model
Book the assessment

[ price ] · [ booking / payment link ] · Led by [ Name, credential ]

Proof

Why teams trust us with the German step

Replace with real proof — the most important block on the page
  • A named lead who understands DRG / NUB and G-BA, not just CE marking.
  • One or two anonymized cases: origin country, device class, setting, reimbursement status achieved, rough timeline.
  • Named Notified Body / regulatory / health-economics partners you coordinate.
Bringing a device or diagnostic to Germany?

A CE mark lets you sell. Let's get you paid.

Tell us the device and the setting — we'll come back with the regime, the reimbursement route and the first move.

Book a Medtech Access Assessment