“Selling into Europe” — out now

Where to incorporate. Where to warehouse. What it costs to get wrong.

A practical playbook for structuring, warehousing and scaling an e-commerce business across the EU — and a candid look at the mistakes that quietly cost the most. Written for operators who need decisions, not theory.

What it covers

• Where to incorporate, and how the choice shapes tax, VAT and liability.
• Where to warehouse across the EU — fulfilment, customs and cross-border VAT.
• Compliance traps that scale with you: the errors that are cheap to avoid and expensive to fix.

Who it’s for

Founders and operators selling physical goods into the EU who want a structure that holds up as volumes grow.